Competitive Power

Professional group

· Possession of Know-how on 30 years of functional
underwear manufacturing and designs
· Accumulation of Variety of models and material development
· Differentiatedproduction based on the professionalism

Product strategy

· Price strategy for many consumers to buy products easily
· Systematized production system to supply high quality products
· The best product production through the 3 level segmented Q/C System

Continuous Research and Development

· Development of function and design that can satisfy the needs of domestic/international consumers
· Continuous investment on brand product research and development for consumers
· Development of various functional product

Simple Distribution system

· Organic product distribution is possible with concise
   distribution level
· Insuring the Active mobility on market change
   and supplying a variety of products
·Competitive price strategy is possible with a rational
   price

Segmented marketing

· Process of the marketing that suits the market change
   through the insurance of a continuous information
· Reflection of consumer oriented policy rather than
   market oriented policy
· Perfect A/S and re-inspection on products
   returned for A/S